Writing a Job Description That Attracts Top Talent

Candidates who are looking through job advertisements are looking for a specific kind of job description.  If yours doesn’t meet their expectations, you could be missing out on the top percentage of candidates in the industry.

This is because a well-crafted job description is more than a simple list of daily tasks and requirements; it opens the door to your brand, your culture and, most importantly, your attractiveness to top talent.

A clear, detailed job description is often the first impression candidates get of a company, playing an important role in ensuring you can attract someone who is the right fit for your team, just as your company is the right fit for their aspirations.

However, there are key components that need to be included if you want to be successful in attracting that type of person.

Finding top-tier candidates is becoming increasingly difficult, but these tips will help you to increase your results.

Keep it short

It has been found that job descriptions that are under 300 words get more responses than average, as the copy is clear and concise.

Keeping your copy clear and concise allows candidates to quickly determine if they are a good fit for the job.

Be specific about what you are looking for

Statistics show that 42% of employers have had to revise or rewrite their job descriptions because they were attracting unqualified candidates.

Why?

Because they were being too general with their job descriptions and did not include the relevant experience needed.

This often leads to candidates with little to no experience in the industry applying, as they didn’t believe it was essential to the role.

Be transparent about salary expectations

Did you know that 61% of applicants consider salary range to be the most important element of a job description?

Pay is a hot topic right now, and as employers are having to be open about what they are paying staff, candidates can now make an informed decision about whether the salary matches their expectations.

Listing your salary is an easy way to attract qualified candidates and encourage them to apply to your vacancy.

Use inclusive language

The workplace is evolving, and so are the expectations of candidates. To demonstrate  your company’s commitment to  Diversity, Equality and Inclusion use a neutral yet inclusive tone as this could attract more people to apply to your role.

After all, as this is the first impression you will be making on potential employees, showing your attitude to inclusion should be clear within the first couple of sentences.

Showcase your company’s values loud and clear

Just as it’s important to show candidates how you view inclusivity, your values are equally as important.

There’s a shift in the job market, and candidates are, now more than ever, leaning toward ethical brands that are socially conscious and stand for a cause.

It can be difficult to navigate, but if you need  expertly crafted job descriptions guaranteed to bring in top-tier talent, Talent Flow Partners can provide expert advice to you or assist in the writing of your copy. Contact us for more information.